Why Fitness Professional Should Join the Medical Fitness Network

Lisa Douherty
There are approximately 100 million baby boomers (aged 50 and over) in the United States making up 30% of the nation’s population and three-fourths of its wealth[i]. This group is expected to live longer than previous generations.  This is the largest population segment in our economy and they are seeking professional help for their aging bodies. 


As this group ages, we are seeing a significant increase in obesity, chronic disease and individuals with multiple medical conditions.  The number of aging individuals seeking fitness professionals is about to reach its tipping point. 


Among the many conditions, a boomer client may face are joint replacements (often two or more), arthritis, cardiovascular disease, cancer, diabetes, obesity, osteoporosis, Parkinson’s and muscle loss.


These members/clients once thought of as the exception, are now becoming the norm. They have heard that not all exercise is created equal and they will be looking for studios, programs, and professionals who understand who they are, what they are suffering from, and how they can be helped to restore function and preserve their quality of life. Their goals are different from those who are just looking to boost their fitness levels.


The Medical Fitness Network (MFN) was founded in 2013 due to the necessity of servicing our aging population. America’s aging is internet savvy and spends time researching online before deciding who and where to get help from when their physician suggests starting an "exercise program". 

MFN is a free online resource directory for consumers to locate fitness professionals & studios who provide services for those with chronic disease, medical conditions, those with disabilities and women's health issues including pre & postnatal care.

This project was featured in the Huffington Post and was acknowledged by the White House as Champions of Change finalist in 2016 for its work.

 Fitness Professionals Can Join to increase their online exposure and credibility for $169 per year.  Membership includes a full-page public profile listing plus ongoing opportunities to be featured on social media and through MFN's medical & health organization partners.

Over 100 national business partners offer 1000’s of discounts on certifications, courses, services, equipment & products in support of the MFN platform. These and other member benefits easily offset the cost of membership

MFN believes education is important and has partnered with 50 education companies that provide members with savings on certifications and CEC's. Fitness & allied healthcare professionals working with the aging population must have a higher level of knowledge, skill, and expertise, and it’s this type of education that has the highest growth potential.  

Members also gain access to FREE educational webinars for members from the top experts in the fitness industry to stay up to date on the latest in research and trends in the industry.

It is clear, the demand for more medical fitness facilities and professionals will only grow as our population grows and ages. MFN is bridging the gap by providing a much-needed platform for potential members/clients to find these professional medical fitness services, programs & classes.


The fitness and healthcare industry is a large benefactor of a longer-living active community.  The MFN offers an opportunity for fitness professionals to become an established part of the healthcare team.  Please join this registry today! https://medfitnetwork.org/welcome/


[i] Source: https://www.immersionactive.com/resources/size-wealth-spending-50-consumers/

Source: https://www.immersionactive.com/resources/health-conscious-boomer-stats-data/ 

[i] Source: https://www.cdc.gov/chronicdisease/overview/index.htm

Source: https://agingstats.gov/docs/LatestReport/OA2016.pdf


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