Social Media Manager
Deerfield Beach, FL
YouFit Health Clubs
Deerfield Beach, FL
YouFit is looking for a strategic, creative, and highly motivated Social Media Manager to lead social media content strategy and community development for YouFit. You live and breathe social media, and know how to use it to target new customers, build community, and develop and deploy content to support business and membership goals.
In this role, you will develop our social media playbook, define our creative tone and voice in social, and lead programs that inspire customer advocacy.
The ideal candidate is passionate about the internet and active online, knowledgeable about pop culture and current trends, has a proven track record of using social media to increase brand awareness, drive sales and engagement, knows how to develop engaging social content, has a deep understanding of both established and emerging social media channels, and is able to flex between thinking big and diving deep.
Essential Duties and Responsibilities
Manage social media channels and content strategy to support the YouFit brand and 80 clubs.
Drive the day-to-day YouFit content publishing, deliverables and edits for organic social media.
Comes up with creative ideas to produce digital and social content (including writing, pitching, scripting, rights & clearances).
Actively engage in the brand’s online communities, building deeper relationships with customers, inspiring testimonials, and driving advocacy.
Utilize deep brand and product knowledge to develop creative that raises the bar and delivers on key strategic needs.
Possesses deep understanding of social platforms and algorithms that affect day-to-day publishing and content strategy including how to optimize video with metadata and stills.
Capacity to work and react quickly in a digital news environment, which may involve working evenings and weekends.
Deep understanding of news and story lines and trending topics in the gym/fitness/wellness industry.
Strong writing skills, including a capacity for SEO-friendly headlines and descriptions.
Capacity to develop analytic reports on a weekly and monthly basis as well as establish appropriate benchmarks.
Deep understanding of branding and Social Media aesthetic that pertains to the brand.
Plan, coordinate and execute regular content shoots at specified YouFit locations.
Ability to create engaging Social Media captions that align with the brand’s voice.
Education and/or Experience
Bachelor’s Degree required
Candidate must have at least 5-7 years of experience in social strategy and digital content development
Experience working with Creator networks, influencer strategies, and corresponding measurement platforms
A deep understanding for digital platforms and story-telling for social platforms, including YouTube, TikTok, Instagram, Instagram Stories, Facebook, Snapchat, LinkedIn, etc.
An intuitive and creative problem solver with impeccable organizational skills
Innate understanding of “the language of the internet” (its sarcasm, quirks, vibe, etc.)
Excellent project management skills
Strong planning and documentation skills
Outside of the box thinker
Passion for the fitness and wellness industry is highly encouraged