Good at influencing behavior change
Knowledgeable in fitness program design
Able to instruct training sessions (one-on-one and group)
Comfortable using technical platforms (iPad, CMS, Anytime Fitness App®)
Familiar using tools (e.g. body scanner) to assess clients and members
Beyond their technical skillset, the Anytime Fitness coach should possess above-average customer service skills to provide a “surprisingly personable experience” to everyone they meet. This is especially important as we work to differentiate our brand as the gym that actually cares about others’ health and takes the time to help them succeed.
Addressing members by their names
Introducing yourself to others
Inviting others to talk more about themselves
Assisting members outside of training sessions
Responsibilities of the Personal Trainer
Member onboarding – the personal trainer may be responsible for delivering fitness consultations, which include movement assessments and body scans. This person may also coordinate follow-up appointments to keep training services at the forefront of members' minds.
Membership / training sales – the personal trainer uses information gathered during the member onboarding process to suggest training options (self-directed, group training, one-on-one personal training, etc.) for each member or prospect. This person qualifies, informs, inspires, and converts leads to long-term training clients.
Promote training incentives – depending on a club's staffing structure, the personal trainer may need to take on some operational tasks to help promote training services through engagement campaigns, national marketing campaigns, and community outreach efforts using assets and operations created by the Anytime Fitness corporate teams.
Culture creators – personal trainers create an environment that inspires members and guests to share their positive experiences with friends and family. They deliver top-notch customer service and aim to improve the lives of each person they meet.
Other duties – during non-training hours, coaches perform duties like general upkeep (equipment and training floor cleanliness, training area setup, corresponding with members via the Anytime Fitness App, following up with prospects and members.