How to Make More Money as a Personal Trainer

Alan Cohen


Welcome to, your go-to resource for fitness professionals seeking exciting career opportunities. Whether you have a four-year degree, a two-year degree, or hold personal training certifications, we’ve got you covered. In this article, we will provide valuable insights and tips to help you succeed in the ever-evolving fitness industry. Let's dive in!

1. Building a Strong Foundation: Education and Certifications

 The Power of Education in Fitness Careers

Education plays a vital role in the fitness industry, and it comes in various forms. For those with four-year degrees in exercise science, kinesiology, or related fields, you possess a solid foundation of knowledge to start your fitness journey. Additionally, two-year degree holders have gained valuable insights into exercise physiology, nutrition, and program design. Even without a formal degree, personal training certifications showcase your commitment to professional development.

2. Embracing Experience: The Key to Professional Growth

The Value of Hands-On Experience

While education sets the groundwork, hands-on experience is equally important in the fitness industry. Whether it's working as a personal trainer at a local gym, volunteering at fitness events, or interning with seasoned professionals, gaining practical experience can significantly enhance your skill set and marketability. Embrace every opportunity to gain experience and grow, as it will set you apart from the competition.

3. Effective Communication: Connecting with Clients

The Art of Effective Client Communication

To excel in the fitness industry, it is essential to communicate effectively with clients of all backgrounds. Being empathetic, attentive, and clear in your instructions fosters trust and rapport. Understand your clients' goals, address their concerns, and adapt your communication style to suit their needs. By establishing strong relationships, you will not only retain clients but also foster a positive reputation.

4. Continuous Learning: Staying Ahead in a Dynamic Industry

Embracing Lifelong Learning

The fitness industry is constantly evolving, with new research, training methods, and technologies emerging regularly. To stay ahead, embrace the concept of lifelong learning. Attend workshops, conferences, and seminars, and stay updated on the latest industry trends through reputable publications and online resources. Continuing education not only enhances your skills but also demonstrates your commitment to providing the best possible service to your clients.

Finding the Top Employers for a Career as a Personal Trainer

Choosing the right employer is crucial for personal trainers seeking a successful career in the fitness industry. With a wide range of options available, from health clubs to boutique studios and online platforms, it is important to make an informed decision. In this article, we'll provide valuable insights and tips on identifying top employers and finding the ideal workplace for your professional growth and competitive compensation.

1. Considerations for Identifying Top Employers

Factors to Evaluate

When evaluating potential employers, there are several key factors to consider:

- Location: Look for a convenient location with a short commute, as personal trainers often have clients throughout the day and night.

- Client Transition: Determine if your current clients will be able to follow you to your new location.

- Demographics: Assess if the fitness business is in an area where clients can afford personal training services.

- Client Base: Find out if you will receive clients immediately or if you'll need to build your own business from scratch.

- Compensation: Evaluate the compensation plan, including hourly base pay, commissions, commission split, bonus programs, health benefits, continuing education reimbursement, and paid time off (PTO).

- Reputation: Research the employer's reputation by reviewing their website and Google reviews to gauge their standing in the industry.

- Marketing Efforts: Assess if the employer has an active membership base or a continuous flow of new clients through effective marketing efforts.

- Fit with Management: Gauge your comfort level with the immediate supervisor and the overall management team.

- Personal and Professional Growth: Consider if the position will allow you to flourish both personally and professionally.

- Financial and Family Needs: Ensure the position meets your financial requirements and aligns with your family obligations.

2. Vertical Markets for Top Personal Training Jobs

 Ideal Employment Opportunities

Here are some favorable places to seek employment as a personal trainer:

- Country Clubs: Country clubs often have excellent fitness offerings and are looking for qualified staff members who can cater to their members' needs. The facilities are top-notch, and compensation should meet or exceed your expectations.

- Medical Fitness Facilities: Facilities affiliated with hospitals or healthcare systems offer great opportunities. Having unique, advanced certifications will increase your chances of being hired and negotiating better compensation.

- High-End Health Clubs: Look for the most upscale health clubs in your area for excellent job prospects. Remember, interviews are two-way streets, so be prepared with questions for potential employers.

- YMCA's and JCC's: These organizations usually have a positive work culture and respect for their employees. The YMCA also offers personal training certification and on-going training programs, making it a great starting point for beginners.

- Parks and Recreation Departments, Colleges and Universities, Senior Living Facilities: Explore unique opportunities in these sectors based on your certifications and personal interests.

- Franchises and Boutique Studios: Consider these options, as they are very popular across the country. While upfront compensation may be limited, there is often a demand for quality trainers.

- National Big Box Chains: These large multi-purpose facilities are often open to hiring personal trainers with various certifications. They may provide ongoing training and offer paid training for a limited time, making them suitable for beginners.

- Other Opportunities: Hotels, resorts, cruise ships, boot camps and online platforms present unique opportunities.

As you embark on your personal training career, take the time to research and evaluate potential employers carefully. Consider factors such as location, compensation, reputation, and growth opportunities to find the best fit. By making an informed decision, you can set yourself up for success in the dynamic and rewarding fitness industry.


Whether you are a fitness enthusiast with a degree or a certified personal trainer, is here to support your career aspirations. By combining education, experience, effective communication, and a thirst for continuous learning, you can carve a successful path in the dynamic fitness industry. Remember, success is not just about the destination but also about the journey of self-improvement and helping others achieve their fitness goals. Good luck on your rewarding career!

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About the Author:

Alan Cohen, a renowned fitness industry expert with over 30 years of experience, is the president and founder of With a dedicated focus on the health and fitness industry, offers recruitment services and resources for fitness professionals and hiring managers in the health and fitness industry. To learn more about posting jobs or other staffing services, contact at 602-334-7898 or email

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