Hiring Personal Trainers & Fitness Staff Post COVID

Alan Cohen

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At the start of COVID 19, governments put in place measures to curb the spread of the virus. Personal trainers were some of the people affected, as the fitness industry took a hit. Businesses and gyms had to close or drastically scale back their operations. At some point, normal business will resume, as the virus is brought under control. Here are tips on how to carry out recruitment when it comes to hiring personal trainers and fitness staffing post COVID.

Do not wait until things open for you to start recruiting employees. This can make you lose valuable time. Once you have projected when you are likely to open again, start finding the right people to hire. For instance, you can start the recruitment process online and conduct interviews virtually. You can also conduct background checks and reference checks in readiness for finding the right person to hire. Once you open again, then you can finalize the interviews and give job offers to prospective employees. This will make it easier for you to get back to work and hit the ground running almost immediately.

When employing people, consider the possibility that the staff might have to work remotely. Your company should be willing to adapt to this aspect. Therefore, find people who are enthusiastic about working remotely and are familiar with the technology that can allow them to work virtually.

Modify your HR policies. Define expectations towards employees and how the whole work from home situation will be managed. Some of the things to work out include which platforms employees will be expected to use and communicate with when they are working from home and how many hours they will have to work in a day.

Up your game when it comes to compensation and benefits. After the virus outbreak, most people are more conscious about the benefits offered by a company. Some of the things that you should consider having a look at include sick days leave, healthcare insurance coverage and how to handle mental health in the workplace. Also, for personal trainers, offer continuing education reimbursement. Additionally, take a good, hard look at how you are paying personal trainers. The days of straight commission only, may be gone. Educated, certified personal trainers, deserve a better compensation structure. Maybe, like membership reps, as personal trainers can generate as much or more then membership reps.

It can be overwhelming trying to hire many people at the same time. Therefore, to prevent yourself from rushing through the process, consider taking on temporary hires, as you work on recruiting full time employees. This will give you ample time to go through the screening and hiring process and increase your chances of finding the right candidates.

You might think that hiring talent is now easier since there is a large pool of unemployed people. However, this is not true. Other companies are hiring people as there is a willingness to hire people to work remotely. This means that the marketplace is still competitive, and you still must put in the hard work to find the right job candidates.


The real effect that the virus has on the workforce is yet to be fully seen. However, it can be said that things will no longer be the same in the workplace again. Therefore, if you want your business to succeed, you need to reevaluate your hiring process post COVID and come up with a recruitment process that will keep you ahead of the game in the industry.

FitnessJobs.com is the first recruitment website dedicated to the health and fitness industry. Established in 1998, FitnessJobs.com has helped over 10,000 employers find qualified, experienced fitness staff. For more information on posting jobs or other staffing services, call FitnessJobs.com at 800-259-4397.
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