Director, Paid Marketing
Deerfield Beach, FL

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YouFit Health Clubs
Deerfield Beach, FL
United States

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Job Description
Job Description

The Director, Paid Marketing is responsible for planning, building, optimizing and reporting results for industry-leading performance media marketing, with particular focus on paid social, display and SEM. This role has a highly visible set of responsibilities, owning the P&L, strategy, and execution for SEM, Display, Social and Ads for all 82 YouFit Clubs.

Essential Duties and Responsibilities
  • Develop and drive end to end marketing strategies for SEM, Display, Social for YouFit Clubs Lead campaigns from planning to execution and beyond to meet key performance metrics driving membership; localization for campaigns is critical to support all 82 gyms Develop the planning and execution of a growing marketing budget, with a results-oriented approach *
  • Manage, optimize, and expand programs for all performance marketing channels to maximize the profitability of the performance marketing spend *
  • Establish and manage day in and day out testing-and-learning plans to continuously optimize media investments *
  • Constantly optimize marketing activities to improve ROI *
  • Allocate budgets and analyze and recommend modifications to ad spends Collaborate with marketing team to guide A/B testing, incrementally tests and spend scaling tests for online campaigns *
  • Report performance to senior leadership on a weekly, monthly, and quarterly basis, highlighting opportunities or trends for continuous improvement *
  • Optimize marketing budgets to maximize CPAs and ROAS and efficiently scale new customers *
  • Inspire with out-of-the box thinking and fresh innovative ideas to reach targeted audiences Assist in management of annual budgeting process and reconciliation, including overall maintenance of YouFit’s advertising/promotion budget*

Education and/or Experience
  • Bachelor’s degree required *
  • 10+years of experience in performance marketing. Expertise with Google / Facebook / Instagram / other major performance marketing channels *
  • Experience in SEM, paid social and performance display experience and strong track record in execution and implementation of successful digital strategies *

Knowledge/Skills/Abilities
  • Experience working closely with internal partners to develop custom tools and strategies to maximize performance *
  • Deep understanding and experience across performance marketing channels, demonstrating depth and breadth of strategic and tactical knowledge of how different performance marketing channels can drive customer and business goals *
  • Deep understanding of the multiple tenets of customer acquisition costs. Excellent leadership skills and working successfully cross-functionality. Proven ability to execute in a fast paced environment - results oriented with roll-up-the sleeves attitude. *
  • Exceptional problem solving, communication, and analytical skills. *
  • Ability to think and act creatively, strategically, and tactically. *
  • Strong, relentless attention and focus to details. *
  • Proven ability to juggle multiple projects at one-time with very little direction. Strong proficiency in a multitude of performance marketing tools and platforms Entrepreneurial spirit, mindset and work ethic are a must*

YouFit allows you to be YOU. Every member of the YouFit team contributes towards making our communities healthier & happier. So, if you’re passionate about helping people feel better & live better, working at one of our locations won’t seem like work at all. We’re passionate about supporting the environment through our Green initiatives; working stronger together; putting members first; and raising the bar.

YF FC Operations, LLC provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.
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