Deerfield Beach, FL
YouFit Health Clubs
Deerfield Beach, FL
YouFit is looking for a Copywriter to help shape results-driven copywriting that inspires, motivates and educates our members and prospects. You’ll own evolving our brand voice + tone and support its execution across multiple marketing channels and the larger branded customer experience. You'll be responsible for the creation of short-form copy, including customer journey communication, campaigns creation for digital advertising, OOH, and long form copy, including websites, email campaigns, video scripts and presentations.
Essential Duties and Responsibilities
∙ Be the brand champion for the YouFit experience; developing and evolving the voice and tone guide
∙ Develop compelling brand communication strategies and campaigns, from ideation to execution across multiple marketing channels
∙ Develop all marketing communication for YouFit including customer journey communication, digital campaigns, website, etc.
∙ Collaborate cross-functionally with Creative Director, Director, Digital, Director, Marketing and Director Marketing Performance to craft and hone language across a variety of contexts, ensuring the brand experience is consistent end-to-end
∙ Ensure brand and content is consistent across all clubs and at every customer touchpoint; giving direction, sending and managing assets, and reviewing work for adherence to brand guidelines
Education and/or Experience
∙ 5+ years of experience as a marketing/advertising copywriter, ideally in an in-house or agency setting
∙ A portfolio that demonstrates strong work across a range of deliverables ∙ Impeccable writing craft and a flair for brevity.
∙ Proven aptitude for quick creative thinking without sacrificing attention to detail
∙ A strong understanding of marketing and content channels and ability to adapt writing to fit the needs of the audience
∙ Must be bilingual, fluent in Spanish
∙ You have a wide-ranging portfolio of work across channels such as, email, digital, social, direct mail, print, etc.
∙ You have a relentless drive to make the work better
∙ Conceptual, creative thinker with a passion for writing and the willingness to learn from others
∙ Conversant with established and emerging digital and social platforms ∙ Strong project management and organizational skills
∙ Excellent interpersonal skills
YouFit Health Clubs provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.