Audience Strategist Summer Internship 2019
New York, NY

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New York, NY
United States

Job Description
Audience Strategist Summer Internship 2019



We are a company with integrated luxury and lifestyle offerings centered on Movement, Nutrition and Regeneration. In addition to Equinox, our other brands, Blink, Pure Yoga, SoulCycle, Furthermore, and Equinox Hotels are all recognized for inspiring and motivating members and employees to maximize life. Within our portfolio of brands, we have more than 200 locations within every major city across the United States in addition to London, Toronto, & Vancouver.


We are passionate about high performance living and we practice what we preach - investing time in our own health and fitness. We believe that everyone has untapped potential within them and it takes a disruptive approach to unleash it. We dream big and don't settle for the status quo. We sweat the details. We never accept less than 110% to help each other deliver the Equinox experience and enable our members to get great results. We are obsessed with what's new, what's now, what's next. Never following, always leading, living ahead of the moment in fashion, culture and consumer behavior. We aren't just a company; we're a community vested in each other's success. We value humility and a team approach at every level of the company.

Job Description

Equinox is looking for bright, driven individuals looking to commit to us for the Summer of 2019. Are you ready to maximize your future career? If you are a high performing individual who is passionate about inspiring others and developing your future, we are excited to discuss career opportunities with you.

Marketing: Audience Acquisition and Engagement

Responsibilities include but not limited to:

You will be uncovering audience insights to fuel smarter and more disruptive digital experiences. The candidate will be managing a holistic experience from audience inception to omni-channel digital executions. Analytics and a deep love for data that results in meaningful storytelling will be key to success.

  • Understand the full capabilities of Adobe Audience Manager (AAM) and an evangelist for the technology within the organization
  • Be hands on with the technology and comfortable in pulling all the levers within the AAM UI
  • Map out how data flows through the Adobe Technology stack, Media Pixels and CRM to understand the limitations and opportunities around audience creation and execution
  • Collaborate with our media agency of record, internal stakeholders and Adobe to create the process around audience creation, management, execution and measurement
  • Connect how digital audiences link back to wider business objectives, and educate internal stakeholders how this work will drive value for the business
  • Not afraid to dig into data sets to find the story within the numbers and boil down complex problems into actionable and impactful digital tactics across owned and paid channels
  • Assist with web analytics and gain expertise in Adobe Analytics to provide ROI on all digital audience initiatives


  • Strong ability to synthesize and interpret data from both an analytical as well as business perspective to produce deliverables that are linked to actionable business insights and recommendations
  • Flexible communication style to collaborate with multiple stakeholders from varying backgrounds. Able to effectively translate and present analytics data to business users at the Manager / Director / VP level
  • Desire to innovate and build out content analytics practice for the organization; openness to exploring new research opportunities and methodologies to develop robust deliverables

Additional Information

Paid Summer Internship
  • Open to graduate program students
  • Relevant major or previous internship experience with interest in long term employment with us preferred
  • 20-40 hours per week
  • Duration June - August

As a member of the Equinox Team you will receive:
  • Complimentary Club Membership
  • Career Growth Opportunities
  • Discounts on services, products and much more
  • Social/Educational events with other company interns

Equinox is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website at

All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.
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