Assistant Manager, Brand Experiences, Orange County, California
Irvine, CA

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Irvine, CA
United States

Job Description
Assistant Manager, Brand Experiences, Orange County, California



We are a company with integrated luxury and lifestyle offerings centered on Movement, Nutrition and Regeneration. In addition to Equinox, our other brands, Blink, Pure Yoga, SoulCycle, Furthermore, and Equinox Hotels are all recognized for inspiring and motivating members and employees to maximize life. Within our portfolio of brands, we have more than 200 locations within every major city across the United States in addition to London, Toronto, & Vancouver.


We are passionate about high performance living and we practice what we preach - investing time in our own health and fitness. We believe that everyone has untapped potential within them and it takes a disruptive approach to unleash it. We dream big and don't settle for the status quo. We sweat the details. We never accept less than 110% to help each other deliver the Equinox experience and enable our members to get great results. We are obsessed with what's new, what's now, what's next. Never following, always leading, living ahead of the moment in fashion, culture and consumer behavior. We aren't just a company; we're a community vested in each other's success. We value humility and a team approach at every level of the company.

If you are a high performing individual who is passionate about winning and inspiring others then we are excited to discuss career opportunities with you.

Job Description

We are looking for an Assistant Manager, Brand Experiences with 3-5 years of relationship building and partnership marketing experience to drive our business and brand in the OC Region.

The Assistant Manager, Brand Experiences will be responsible for the development and implementation of marketing strategies to build brand awareness, social-relevent moments, and lead-driving opportunities.

Position will be based in Orange County, reporting into the Senior Manager, Brand Experiences of Equinox West Region.

  • Develop local grassroots marketing strategy, including local partnerships and events
  • Maintain individual event/activation budgets
  • Develop network of local partners and influencers with the goal of driving local buzz and building brand awareness through collaborations and social-first experiences.
  • Partner with broader marketing team to locally launch new programs, marketing campaigns and member experience touch points
  • When possible, create moments that can be leveraged for PR, influencers, and coverage on our national social media channels
  • Keep a consistent pulse on the cultural landscape - what is new and next in the region- and actively explore how to be part of the cultural conversations happening broadly and locally
  • Serve as brand representative at local events, working closely with the field team and club personnel in coordinating and executing grassroots marketing efforts
  • Establish strong relationships with Regional Leadership & Club teams


  • 3-5 years of marketing experience with a leading lifestyle brand or agency
  • Passion for fitness and lifestyle
  • Deep knowledge of the OC region and the OC consumer
  • Excellent project management, organization, communication and writing skills
  • Ability to work well with multiple stakeholders across company, agency and client organizations
  • A "can-do" attitude
  • Be on the cutting edge of trends (early adopter)
  • Organizational leadership (collaborative management style)
  • Entrepreneurial approach and resourceful (able to stretch money and people)
  • Listening skills (listen first, then respond)
  • Intellectual horsepower (highly analytical & strategic)
  • Outgoing, personable, strong relationship management and interpersonal skills (high EQ)
  • Influencing skills (proven ability to persuade others towards an idea or goal)
  • Ability to work remotely and have a flexible schedule between regional clubs
  • Travel to Los Angeles as needed

Additional Information

  • We offer competitive salary, benefits and industry leading commission opportunities for club employees
  • Complimentary Club membership
  • 30- 50% discounts on all Equinox products and services including Personal Training, Private Pilates, Spa and Café' services and Shop items

Equinox is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website at

All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.
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